paraciclo manual
The graphic design project for the bike parking ("paraciclo" in Portuguese) installation manual was a demand presented by the City Hall of Fortaleza (Brazil), sponsored by the international institutions Bloomberg Philanthropies and Vital Strategies.
The graphic design project for the bike parking ("paraciclo" in Portuguese) installation manual was a demand presented by the City Hall of Fortaleza (Brazil), sponsored by the international institutions Bloomberg Philanthropies and Vital Strategies.
Over the past five years, Fortaleza has reshaped their streets to prioritize people cycling, walking, rolling, staying. Currently, the city has a total of 317.3 km of bike lanes and its residents show more and more enthusiasm in adopting this new mode of transportation, something revolutionary in the history of the city.
Taking this into account, the purpose of the manual was to encourage and instruct local citizens on why and how to install bike parkings on streets and sidewalks in a safer, more appropriate and easier way.
The graphic design project had as guidelines the use of the official colors of the City Hall combined with a young and playful language, using architectural drawings to better illustrate the installation step by step and the various types of this urban equipment.
2019, project developed with Yuka Ogawa
